Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene Extraordinary OLED pictures, as perceived by the human eye
See how we’ve maximized viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR™ – it’s sound and vision in perfect harmony.
COGNITIVE PROCESSOR XR™ – WORLD’S FIRST COGNITIVE INTELLIGENCE TVS Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
EXTRAORDINARY OLED PICTURES, AS PERCEIVED BY THE HUMAN EYE Enjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.
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