TV when it’s on. Art when it’s off.
Artwork, television, movies, and memories – The Frame showcases them all on a beautiful QLED screen. Every piece of content is displayed in stunning 4K resolution and accented by a customizable, stylish bezel that seamlessly complements your home’s décor.
Customize to your style
Customizable Bezel
The Frame offers a variety of customizable, magnetic bezels so you can easily choose – or even change – your favorite color to best suit your space.
Art Store for The Frame
Bring world-class museums and galleries into your home with the Art Store. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists’ work.
Curated just for you
Auto Curation
The Frame learns your taste in art and automatically recommends new artwork. It also keeps you informed of new and popular artists as they become available in the Art Store.
Gorgeous from all sides
No Gap Wall-Mount with One Invisible Connection
The Frame looks like the real thing, hanging flush to the wall. Plus, with just one slim cable coming from the TV, you can enjoy your favorite content or art without distraction.
Customize to your style
Studio Stand
Customize Samsung 55 inch QLED 4K UHD The Frame TV QA55LSO3BAU even further, with the ultra-chic studio stand to elevate style and interior décor.
Collect your favorites
Favorites
Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.
Frame your most-loved moments
My Collection
Easily upload and display your own photographs on The Frame via your smartphone using the SmartThings app or a USB flash drive.
Make your photos unique
Filters
Transform your photos using pre-loaded filters to add your own personal flair.
Your art, your way
Matte Option
Customize the artwork even further with matting options to make it more realistic. Choose from 7 different matte layout options and a palette of 10 different colors to find the perfect fit.
Beyond the black screen
Ambient Mode+
Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.
Surroundings change, picture stays perfect
Adaptive Picture
Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room’s lighting conditions for an amazing picture – wherever and whenever you are watching.
Catch every word without distractions
Active Voice Amplifier (AVA)
Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.
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